PCNA Awards Boston Advertising Agency $5,000 to Fund Employee Wellness Programs After Winning National Challenge

Monday, 10 June 2013 16:29  

PCNA awards Boston advertising agency $5,000 to fund employee wellness programs after winning national challenge

First Annual PCNA Prevention Challenge impacts corporate wellness, aids in spreading awareness about employee health programs

BOSTON – The Preventive Cardiovascular Nurses Association (PCNA) has selected Boston-based advertising agency, Allen & Gerritsen, as the winner of their 2013 PCNA Prevention Challenge. Allen & Gerritsen will receive a $5,000 award to continue funding employee wellness activities after submitting their corporate wellness program into the national online contest.

This three month-long challenge aimed to spread awareness about the importance heart disease prevention to employers across the country by challenging them to develop and execute new, effective wellness programs to improve employee health.

Allen & Gerritsen’s wellness activity was selected based on voting on PCNA’s Facebook page and internal judging by PCNA. Their “Get Your A in G” Challenge divided their office into six randomly selected teams to encourage a healthy competition among over 100 employees to help build healthy exercise habits.

“We’re so pleased our ‘Get You’re A in G’ wellness program won the PCNA Prevention Challenge,”  said Andrew Graff, CEO of Allen & Gerritsen.  “It’s a testament to the great work done by our a&g Health and Wellness committee and the results have been noticeable.   The PCNA Prevention Challenge will provide us a tremendous head-start in providing even more in-office exercise options for our staff – which will make a&g that much happier and heart-healthy in the future.”

Allen & Gerritsen’s employee wellness efforts were recognized among hundreds of nurses and advanced practice nurses at a special award ceremony at the PCNA 19th Annual Symposium in Las Vegas on Thursday, May 2 (pictured on left).

Research shows that heart disease is the leading cause of death in the U.S. for both men and women, killing one out of every four Americans. According to the Centers for Disease Control, heart disease is responsible for more than 600,000 deaths and $109 billion in costs each year. Many Americans receive the support they need to get healthy through their employers.

“What many don’t know is that each year, over 200,000 people under the age of 45 suffer from a heart attack. People of all ages are at risk, but they can take action to reduce their risk, and employers are often key influencers in making that happen. Plus, employers can also benefit from maintaining healthy employees,” says Sue Koob, MPA, Chief Executive Officer at PCNA. “We know that this challenge impacted the health and wellness of thousands of employees across the country, and we hope that they, and others, continue important efforts towards impacting employee health.”

Contact: Abby Despins, Preventive Cardiovascular Nurses Association, adespins@pcna.net, 608-250-2440 x4

About PCNA

The Preventive Cardiovascular Nurses Association (PCNA) is the leading nursing organization dedicated to preventing cardiovascular disease (CVD) through assessing risk, facilitating lifestyle changes, and guiding individuals to achieve treatment goals. The mission of PCNA is to promote nurses as leaders in the prevention and management of cardiovascular disease. PCNA does this by educating and supporting nurses through the development of professional and patient education, leadership, and advocacy.

About Allen & Gerritsen

Allen & Gerritsen (a&g) is a 27-year-old advertising agency with an entrepreneurial spirit.  Always focused on what’s next, we view the agency as a lab, incubating ideas to build business (including our own media channels like #afewgoodminutes).  a&g was ranked number one by Advertising Age as “Best Place to Work in Marketing & Media” in the US for two consecutive years (2011-2012) and named a Best Place to Work in Massachusetts by both the Boston Globe and the Boston Business Journal. Our client roster is comprised of a mix of consumer and BtoB brands, including:  The Boston Celtics, Bright Horizons Family Solutions, City Year, Comcast, D’Angelo Grilled Sandwiches, Hannaford Supermarkets, Kamik Footwear, MFS Investment Management, Museum of Science, Boston, Ninety Nine Restaurants, Papa Gino’s, WBUR, Raymond Corporation (a division of Toyota Industries Corporation), Toy State, Waters Corporation and Zildjian.

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